“Made in China” by the international community questioned the national economy accounts for an important position in the export case, solving this problem without delay. However, to solve this problem and is not easy, “Made in China” is now facing many difficulties.
1, low value-added products, the lack of core technology
In the world manufacturing industry chain, most Chinese enterprises only in the downstream. China’s manufacturing industry in the whole chain of processing and assembly of low value-added. Currently available comparative advantage is cheap labor, to accept the transfer of technology or product, which will decide our position in the industrial chain that assembly and manufacturing. The R & D or marketing strategy implementation is carried out by the product of the transferring country can be said that most of China’s manufacturing industry is an export-processing model. Most of the products manufactured in China to stay in the initial stage of processing the case, China will be in low value-added manufacturing, the plight of low-tech, and high value-added, high-tech product’s core technology is still being developed the control. for example cheap soccer cleats.
2, a sense of brand
Throughout the entire Chinese manufacturing industry, with independent intellectual property brand less internationally competitive brand is very few. And with foreign multinationals compared to international brands, brands, or whether it is well-known brand in the market value are still large gaps. The lack of international brands will not only bring the surface of the direct economic international status and a decline in profits, but will further make the Chinese manufacturing enterprises in the international division of labor in a disadvantageous position. Foreign companies earn a huge premium brand, while China’s manufacturing industry is only a small fraction of the processing fees earned. Lack of independent brands, mainly due to China’s manufacturing enterprises lack the brand concept. First of all, their own lack of motivation to cultivate their own brands, independent research and development into a small, quick success. Second, the market has not been conducive to the formation of brand development, competitive environment, the local administrative monopolies limit the company’s brand development, repeated counterfeiting, intellectual property violations have occurred, these have greatly hurt the company created its own brand of enthusiasm.
3, prominent human bottlenecks
Skilled workers in developed countries, senior workers accounting for more than 35%, 50% more mid-level workers, primary industry accounted for 15%, while China accounted for only 4% of senior workers, mid-level workers accounted for 36%, primary industry accounted for 60%. Labor and social security department of the survey found that some of the skilled personnel, shortage of senior technicians in some areas, the lack of senior technicians, skilled personnel such as backbone technology is state-owned enterprises has been a common problem. Furthermore, we lack a more innovative, complex and technical personnel. So that we can hardly existing technology into practical productive forces, it is difficult to absorb foreign advanced technology, it is difficult to promote technological innovation, thus weakening the “Made in China” in international competitiveness.
The above points are to some extent reflects the “Made in China” in the core competitiveness of enterprises, product brand strategy, personnel training, etc. needs to be strengthened. With China’s further economic development, low-cost manufacturing advantage of the situation as increasingly difficult to maintain, so to “Made in China” position and seek a new coping strategies is particularly important.
2011 many factories are very difficult, such as shoes factories, clothing factories, accessaries factories… they produce common products, because of the lack of own brand, so they can’t sell at high price, Unlike the Nike soccer shoes , adidas soccer shoes, etc., as competitive. so we should think more for this.
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